Menu
As of recent estimates, the global IPTV market is valued at over $80 billion and is projected to grow. For a more precise TAM, consider including the total number of potential users who could be interested in IPTV services worldwide, factoring in the Lebanese diaspora and locals.
Focus on the Lebanese diaspora and residents who are interested in local news and cultural content. According to recent estimates, the Lebanese diaspora is around 8-10 million globally. The SAM would include this diaspora and Lebanese residents who are potential users of local news and IPTV services.
The SOM would be a fraction of the SAM, depending on factors like marketing effectiveness, user adoption rates, and competitive landscape. For example, if Roots TV targets 1% of the Lebanese diaspora and local users, the SOM could be around 80,000 to 100,000 users globally.